Study Of Consumer Behavior

SA Catalogues launches new retail catalogue website

SA Catalogues launches new retail catalogue website 2011/06/30

A new central interactive digital catalogue website helps retailers increase brand visibility while accurately tracking consumer behaviour with measurable results during retail promotional campaigns.

The new online catalogue website http://beta.sacatalogues.co.za will go live the first week of August 2011.

Know your audience...then speak to them

The site analyses user interaction and engagement on the site, providing retailers with detailed consumer behaviour data to understand consumer behaviour and to measure campaign results more accurately. With this knowledge, retailers will be able to plan and design more tactical online and offline campaigns in the future. The website is also designed to increase brand campaign interaction with a qualified audience who are ready to spend their money online and in-store.

SA Catalogues helps retailers to reach a wider audience. The website will also present opportunities to penetrate new markets and attract new customers.

SA Catalogues Managing Director, Manuel Wakefield, explains the benefits of SA Catalogues: “Although crucial to retail campaigns, printed catalogues do not allow retailers to accurately track customer behaviour in response to their promotions. Online catalogues offer clear opportunities for retailers to study their customers’ behaviour to a depth that could not previously be achieved.”

How it works

SA Catalogues uses digital page-turning technology. Retailers’ catalogues are converted from standard portable document format (PDF) files. The catalogues are categorised and fully searchable by regions, retailers and products for easy browsing. With a round-the-clock presence, SA Catalogues offers high frequency product and brand exposure at a low cost. The website will follow the seasonal retailer calendar themes throughout the year, enabling retailers to tailor their promotions accordingly.

SA Catalogues users are asked to register for free while browsing the site and to specify their region, product and retailer preferences. Registered users can opt-in to receive regular newsletters and emails announcing retailer promotions, special offers, and various registered-user, retail rewards and reviews. This helps retailers to communicate directly with qualified consumers.

Foursquare Badges May Tell Stories of Consumer Behavior | Nate ...

Each badge has certain requirements that you must first complete to unlock it on your Foursquare profile.

For instance:

Adoption and Usage of Foursquare – The top row of badges uses trophies and signifies various levels of check-ins made by the user.  One could assume that if someone has unlocked all four badges, they are a power user, and the data gained from their use is somewhat accurate.  There is, however, a large margin of error as it’s fairly easy to game the system on Foursquare. Bender, Crunked & School Night – As silly as it seems, the combination of these three badges seems to tell a story.  Users who unlock these badges are ingrained with social activities that cause them to frequent local watering holes, with the school night badge indicating late nights out on weekdays.  For a local bar, this might be good information to know, as it could potentially reveal more frequent patrons. Super Mayor - This badge indicates that a user holds more than 10 Mayorships at their favorite locations.  One might classify this type of user as a brand loyalist and leverage that information to find out how to create loyalty around their own establishment. BFF – Users get this badge by checking in more than 10 times with the same person.  The BFF badge could indicate that a new, dating-centric relationship has been formed, opening up marketing opportunities for movie theaters, fine dining and even parks. Jetsetter – This badge might indicate that a user is a busy, traveling business executive.  That information could be valuable to companies like Citrix Online (makers of GoTo Meeting ) or Samsonite (makers of all kinds of luggage ). Warhol – Users who unlock this badge check in frequently to art halls and museums.  In combination with other badges, what could this say about the income or education level of a specific user? Pizzaiolo – To unlock this badge, a user needs to check in at more than 20 different pizza shops.  Seems that pizza shops would do well to identify who their avid pie connoisseurs might be via the Pizziaolo badge.

Certain combinations of badges may be able to cue retailers, restaurant owners and possibly even business-to-business marketers how best to target specific groups of customers.

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