Wieden+Kennedy launches incubator to develop Portland tech startups

Portland's startup community, long starved for big names and deep experience, gets a hefty dose of each today.

The Wieden+Kennedy advertising firm is launching a technology-oriented business incubator at its Pearl District offices, joining some of its most prominent clients and some of the city's best-known technologists.

The venture, the Portland Incubator Experiment, began informally two years ago in vacant space in W+K's offices. It helped spawn a handful of tech startups.

Now, it's getting an official launch and some brand identity.

Backers include Coca-Cola Co., Nike and Target, all Wieden+Kennedy clients. By collaborating with Portland technologists, they hope to nurture the city's small but culturally vibrant tech community and develop expertise applicable to the household names among the ad firm's clients.

"Obviously there's interest in trying to help solve problems or take advantage of opportunities that the brands are seeing," said Rick Turoczy, a veteran Oregon technology consultant who writes the popular Silicon Florist tech blog. Turoczy, one of PIE's founders, will serve as the incubator's general manager.

PIE will begin taking applications immediately for its three-month program, offering a small stipend, quarters and mentorship. It's set an Aug. 1 application deadline for a class of eight to 10 companies to join the incubator Sept. 1.

"We feel that there's a lot that we as an agency can learn from startups," said Nick Barham, director of the agency's W+K Tomorrow initiative. "By putting startups and our brands together we think we can create some great experiences."

Wieden+Kennedy is Nike's longtime ad agency, credited with the slogan "Just Do It."

In the past year, the firm has experienced a renaissance of sorts, earning industry recognition and awards for its Old Spice " The Man Your Man Could Smell Like " campaign," which combined a clever television commercial and an extensive social media component.

In Portland, Barham said, the agency wants to build on the existing tech talent. It hopes entrepreneurs in other regions will be inspired to start their company here.

"Portland's a great city," he said, "and what we're offering at PIE is quite unique."

Initially, PIE seeks startups looking to contribute to the hottest consumer technologies.

Club Quarters In Boston - News


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The Celtics played a brilliant defensive game for 3 1/2½ quarters and then faded into the night because of exhaustion, losing, 83-79. Rivers could haven't asked anything more from his team in Game 7, but he certainly could have in Game 6,



Wieden+Kennedy launches incubator to develop Portland tech startups
Wieden+Kennedy launches incubator to develop Portland tech startups

PIE will begin taking applications immediately for its three-month program, offering a small stipend, quarters and mentorship. It's set an Aug. 1 application deadline for a class of eight to 10 companies to join the incubator Sept. 1.



Boston Celtics: Is a Shaquille O'Neal Retirement a Blessing in Disguise for C's
Boston Celtics: Is a Shaquille O'Neal Retirement a Blessing in Disguise for C's

Boston Celtics fans can and will enjoy his retirement, as he allows the organization to move forward and continue getting younger and stronger as a ball club. Yet in the end, this does not take away or disrespect one of the greats to ever play the game




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Monthly bulletin

Monthly bulletin

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Journal of the Association of Engineering Societies

Journal of the Association of Engineering Societies

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